StaffingTec 2019

Part 1 - The Fundamentals of digital recruitment marketing
In this session, we will outline core elements of a digital marketing platform that is optimised for attracting, engaging and converting the best possible talent. From 'basics' such as site architecture, URL structure and security protocols we will move to content and design strategy centred around a highly mobile and global workforce.
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Part 2 - Best Practices for better candidate experiences and recruiter productivity
In the second part of our program, we will dive into advanced topics such as automated workflows, AI, personas and personalised user journeys and ongoing optimisation based on insightful analytics. We will also shed some light on the wider digital ecosystem and outline useful integration between core technology components. Successful digital recruiters need to understand and master the handling of core functions embedded into a world-class recruitment marketing platform.